NBC is using YouTube, its servers and Content delivery network. Not sure what kind of deal they signed, but YouTube has the infrastructure. NBC just needs to upload the video to YouTube servers and they’re good to go.
Can you help?
I insist that NBC’s “deal” with You Tube to show whatever steaming pile online means that the content (if delayed) is on You Tube’s servers.
My opponent insists that the data sits on “NBC’s servers” (I don’t know if that means Hulu.com, but no matter).
What say you?
The problem for NBC as for other media is that it is trying to preserve old business models in a new reality. To experiment with alternatives when billions are at stake is risky. But so is not experimenting and not learning when millions of your viewers can complain about you on Twitter.
The bottom-line lesson for all media is that business models built on imprisonment, on making us do what you want us to do because you give us no choice, is no strategy for the future. And there’s only so long you can hold off the future."